Comic Book on <i>Don</i>
Courtesy:
IndiaFM
Friday,
November
03,
2006
Farhan
Akhtar
and
Ritesh
Sidhwani
are
not
leaving
any
stones
unturned
for
their
latest
release
Don.
Interestingly,
they
are
experimenting
out
with
new
marketing
for
the
Shah
Rukh
Khan
starrer.
Before
the
release
of
the
movie,
Excel
Films
had
launched
popcorn
holders
of
Don.
And
now,
they
will
be
launching
80
page
comic
books
based
on
the
film.
Ritesh
Sidhwani
says
that
they
have
begun
working
on
the
comic
book
idea
for
a
while
and
now,
the
book
will
be
ready
by
November
6.
The
comic
books
however,
won't
be
sold
out
in
the
market
but
will
be
given
away
at
multiplexes
along
with
Don
tickets.
One of the important reasons for this move is that the film has received lot of positive response from children which motivated them to go ahead and make the book. The books will be given out from the third week which will have repeat audiences and that most of them will be children says Ritesh. He wants the book to be a collectible item for children rather than just another comic.
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