The
Rajan
Raheja
promoted
retail
chain
Globus
has
recently
signed
Soha
Ali
Khan
as
their
brand
ambassadress,
taking
a
step
further
in
brand
building.
Soha
is
the
'Face
of
Globus
2006
-
07'.
Mr.
Vinay
Nadkarni,
CEO,
Globus
says
"Globus
stands
for
cool
and
casual
fashion
for
today's
Indian
youth
who
are
very
comfortable
with
their
Indian-ness
in
this
ever
changing
world.
Soha
reflects
this
very
attitude
and
comes
across
as
a
modern
and
confident
youngster
who
strikes
the
perfect
balance
between
the
western
style
of
dressing&Indian
fashion."
Globus
will
launch
its
first
above
the
line
campaign
with
Soha
Ali
Khan
in
mid
April
2006
which
will
include
outdoors
and
print.
With
this
initiative
Globus
hopes
to
recreate
the
magic
of
fashion
amongst
today's
youth.
Talking
about
her
association
with
Globus,
Soha
Ali
Khan
says,
"I
strongly
feel
that
style
is
an
attitude,
which
makes
an
individual.
This
is
easily
portrayed
in
all
the
Globus
designs,
and
I
feel
extremely
privileged
to
be
the
'Face
of
Globus'
in
the
coming
months." She
further
adds,
"Globus
is
youthful
and
presents
to
the
young
Indian,
fashion
which
effortlessly
combines
traditional
and
modern
styling.
A
visit
at
any
of
their
stores
across
the
country
and
you
will
notice
the
simple
yet
stylish
design."
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