By:
Abid,
IndiaFM
Thursday,
September
21,
2006
Former
Miss
Universe
and
Bollywood
actress
Sushmita
Sen
becomes
the
brand
ambassador
for
Procter&Gamble's
Pantene
shampoo.
The
company
relaunched
the
shampoo
(with
a
new
logo)
at
a
function
in
Bombay
on
Wednesday
and
at
the
same
time
increased
its
prices
by
2
to
6
percent.
On
the
occasion
Sushmita
said
that
she
got
associated
with
the
brand
because
of
its
beneficial
features.
The
marketing
director
of
Proctor&Gamble,
Sumeet
Vohra
added
that
the
consumers
of
Pantene
have
as
much
confidence
in
the
shampoo
as
Sushmita
has
in
herself!