Sanjay
Leela
Bhansali
has
said
that
the
media
has
been
unfair
to
'Saawariya'
by
being
too
critical
of
it.
When
Bollywood's
best
known
publicist
Dale
Bhagwagar
was
asked
about
his
comments
on
the
Saawariya
debacle,
he
pointed
out
that
the
fourth
estate
indeed
had
the
most
influential
part
to
play.
"It
is
a
fact
that
the
media
played
the
biggest
spoilsport
in
the
entire
Saawariya
fiasco," said
the
PR
guru.
Dale
further
analyzed,
"Due
to
various
reasons,
many
in
the
media
have
had
a
certain
impression
of
SLB
from
a
long
time.
Topics
like
'his
attitude' and
'favouritism'
have
often
been
discussed
in
media
circles.
Adding
fury
to
fire,
immediately
after
critical
reviews
of
the
film,
SLB's
PR
machinery
started
working
overtime
with
an
outrageous
in-your-face
strategy."
It
can
be
recalled
that
after
being
slammed
for
the
film,
Bhansali
had
made
statements
like
"Saawariya
is
the
biggest
hit
of
my
career
so
far" and
"Media
manipulation
won't
kill
my
film".
So
was
the
director
ill-advised?
"There
is
a
high
probability
that
people
around
him,
misguided
him.
And
he
might
have
got
carried
away.
His
post-release
statements
in
the
media
only
added
to
the
media's
discomfort
and
the
Press
emerged
with
stronger
criticism
for
the
film,"
the
publicist
comments.
It's
so
true!
Unfavourable
follow-up
reports
added
to
the
dismal
state.
By
the
end,
it
has
turned
out
to
be
a
heavy
price
to
pay,
for
both
Bhansali
and
the
film.