A source told us, "A leading website company that has been handling the personal website of Aamir shall now be doing the ghajini film website. We have learnt that Aamir has been giving his creative inputs for the same which include a specially shot promo just for the website. Internet savvy Aamir knows the power of the e-medium in today's time very well and he is confident that a stronger buzz will be created through it. Aamir has been interacting a lot through his personal website with his fans across the globe and he wants to use the ghajini website as a platform to multiply his fan base and in turn also promote his film. This also involves less money as video promos online are practically free of cost and the producer doesn't have to shell a lot of money from his pocket to constantly showcase his film's promos on television channels. The official promotion of the film is set to begin around Diwali time that's in October end. Aamir intends to get website for the film ready by that time. There are also chances of starting a mobile phone website for the film as well. If it happens then ghajini probably shall be the first Bollywood film to have a mobile website!"
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Story first published: Monday, September 1, 2008, 16:44 [IST]