Aishwarya Bachchan has been one of the leading Bollywood actresses when it has come to endorsement. The former Miss World has endorsed several beauty brands including Nakshatra and L'Oreal. She has been the face of L'Oreal in India for the past three years. But the French cosmetic giant has signed Saawariya star Sonam Kapoor for their future campaigns replacing Aishwarya.
At 35 Aishwarya isn't growing any younger and L'Oreal feels Sonam Kapoor will have more appeal among young women. It is being rumored that Sonam has been signed for a very hefty amount. Aishwarya will still continue to be a part of the brand but not their face in India. Interestingly only a few months back Ash had lost the deal of the jewelery brand Nakshatra to Katrina Kaif. Seems like age is really taking a toll on Aishwarya's market value!