Aishwarya
Bachchan
has
been
one
of
the
leading
Bollywood
actresses
when
it
has
come
to
endorsement.
The
former
Miss
World
has
endorsed
several
beauty
brands
including
Nakshatra
and
L'Oreal.
She
has
been
the
face
of
L'Oreal
in
India
for
the
past
three
years.
But
the
French
cosmetic
giant
has
signed
Saawariya
star
Sonam
Kapoor
for
their
future
campaigns
replacing
Aishwarya.
At
35
Aishwarya
isn't
growing
any
younger
and
L'Oreal
feels
Sonam
Kapoor
will
have
more
appeal
among
young
women.
It
is
being
rumored
that
Sonam
has
been
signed
for
a
very
hefty
amount.
Aishwarya
will
still
continue
to
be
a
part
of
the
brand
but
not
their
face
in
India.
Interestingly
only
a
few
months
back
Ash
had
lost
the
deal
of
the
jewelery
brand
Nakshatra
to
Katrina
Kaif.
Seems
like
age
is
really
taking
a
toll
on
Aishwarya's
market
value!
Story first published: Tuesday, December 23, 2008, 12:28 [IST]