They say no publicity is bad publicity but some times it could do more harm than good. Arbaaz Khan and Malaika Arora Khan managed to hit the headlines by sparking up the news of their divorce. However, the whole publicity stunt was blown out of proportion by some sections of the media. People failed to receive the message they wanted to propagate.
The hot couple was launching Ponds' new product. They told the media that Arbaaz was remarrying. What followed was the rumours of their divorce, when they were talking of their new ad campaign. They failed to promote the product they were endorsing.
The truth is that Arbaaz and Malaika are very much together. All is well that ends well!