Says Ekta, "I said yes because it's the most controversial platform for promoting a film like C Kkompany. There's a connection between Bigg Boss and Tusshar's film. Both are about losers becoming rulers. In the film's promos, Mahesh Bhatt quips, 'Bigg Boss sab pe nazar rakhta lekin C Kkompany Big Boss pe nazar rakhta hai' The film is about how the common man can become powerful."
Ekta will also be coming face to face with bete noire Rakhi Vijan (Sweety of Hum Paanch). Ekta says, "There are so many of my favorites in Bigg Boss and I am excited about meeting them but certainly not Rakhi. I have very good relations with the reality team of Viacom (the name behind the channel Colors) and that's another reason I am entering the show. I will be there for two hours. As far as Rakhi is concerned, she's been nominated to be out this week. Maybe she will be voted out."
Is she nervous coming on a reality show? She laughs, "It's time for the housemates of Bigg Boss to get nervous about me!" In a lighter vein, she adds, "I have put on make-up, acted and danced forC Kkompany and have loved every moment because I did it for Tusshki. I don't get the chance to watch Bigg Boss but I do read about it!"
Tusshar's next film is Rohit Shetty's Golmaal Returns with Ajay Devgan, Kareena Kapoor and Arshad Warsi. Says Ekta,"Golmaal Returns is the best promo that I have seen after Om Shanti Om. About 10 of us watched it and at the end of it all we were standing up and whistling! But my own film EMI and Golmaal Returns will both be releasing on Diwali and that's really got my goat! What will I do?"