Will Priyanka rescue Madhur with Fashion?

National award winner Madhur Bhandarkar may have impressed the critics as well as the jury with his hard–hitting films like Chandni Bar, Page 3 and Traffic Signal but there is no denying the fact that he has yet to taste big commercial success that will put him in the league of the Priyadarshans and the Anees Bazmees of Bollywood. His first big budgeted venture, Aan - Men At Work with top actors like Akshay Kumar, Suniel Shetty, Shatrughan Sinha failed to make any impact at the ticket window. Even Corporate which starred frontline actress, Bipasha Basu tanked and his last film, Traffic Signal may have won him a National Award but it too sank without a trace.

This time around Bhandarkar is the joint producer (along with UTV Motion Pictures) and is pumping in a lot of money on his high budgeted (18–20 crore) Priyanka Chopra starrer, Fashion. So, should we expect a reversal in fortune for Madhur?

Well, as per a reputed trade expert, going by the excellent response to the promos as well as its music album, it seems like Madhur is on track to taste his first big commercial success.

In fact, from the trailer, the film looks like it is packed with all the masala, including emotions. Since no one has made a film on the fashion industry before this, it should also have the novelty factor going in its favour.