Movie
prices
have
hit
the
roof.
With
Om
Shanti
Om
and
Welcome
fetching
astronomical
prices
from
buyers
and
also
faring
exceptionally
well
at
the
ticket
window,
the
pricing
of
forthcoming
films
is
only
going
higher
and
higher
with
each
passing
day.
The
latest
is,
a
leading
industrial
house
has
pitched
for
Jodhaa
Akbar.
Reportedly,
the
industrial
house
has
offered
Rs.
90
crores
for
the
global
distribution
rights
of
the
film,
inclusive
of
the
lucrative
satellite
rights.
"Really?
Is
that
the
rumor
doing
the
rounds
of
the
industry?" Siddharth
Roy
Kapur
of
UTV
breaks
into
a
big
smile,
when
you
question
him
about
it,
"It's
not
true.
We
haven't
been
offered
that
amount
by
anyone."
But
what
if
there's
an
offer,
will
UTV
accept
it?
"We
haven't
taken
a
stand
yet.
It
all
depends
on
who
makes
the
offer.
After
all,
Jodhaa
Akbar
is
our
baby
and
our
prime
concern
is
to
give
it
the
best
possible
release,"
Siddharth
states.
Suniel
Wadhwa
of
UTV
corroborates,
"In
any
case,
there's
not
much
time
left
[the
film
is
fixed
for
February
15]...
the
period
is
too
short
for
anyone
to
step
in.
The
promotion
is
in
full
swing,
the
publicity
material
has
been
dispatched
to
theatres.
Under
these
circumstances,
it
would
be
next
to
impossible
to
incorporate
the
logo
of
the
company
on
the
publicity
material.
It's
not
feasible,"
he
reasons
rightly.
Story first published: Thursday, June 7, 2012, 12:42 [IST]