The one thing Salman Khan hates most is loosing and when the defeat is at the hands of someone he doesn't like it cannot get any worse for Salman. The Bollywood hunk has lost a multi million dollar endorsement contract for an international energy drink to one of his biggest enemies John Abraham. Salman and John have been enemies ever since they had an face odd during the Rockstar tour. John later tried to patch up but Salman gave him a cold shoulder.
Salman who is known to be a fitness freak was approached by the energy drink to be its brand ambassador in India. Salman had initially agreed on the deal but later found it difficult to assign dates for the shoot. On top of that he even demanded a better remuneration than what was agreed upon. This made the company bosses close the deal with Sallu and approach John who was more than happy to shoot the campaign at a cheaper rate. Well John could not have missed the opportunity to sling mud at Salman's face.