Katrina
Kaif,
it
seems,
is
in
a
big
hurry
to
step
into
Aishwarya
Bachchan's
shoes.
Says
a
source,
"Katrina
has
aspired
to
be
in
Aishwarya
Bachchan's
shoes
personally
and
professionally
ever
since
she
started
dating
Salman.
The
actress
has
never
admitted
to
seeing
Salman;
because
Ash
never
did.
Kat
is
working
with
the
same
producers
and
directors
like
Yash
Raj
and
Raj
Kumar
Santoshi,
and
now
the
London
girl
wants
to
take
over
Ash's
'endorsement
queen'
tag."
It
has
now
become
apparent
that
Katrina
was
not
the
original
choice
of
replacement
for
Aishwarya's
Nakshatra
diamond
jewellery
ad.
The
advertisers
had
approached
Deepika
but
she
refused
because
she
wasn't
happy
with
the
money
and
their
terms.
But
Katrina
has
happily
accepted
the
same
terms
and
money
as
she's
willing
to
do
anything
to
replace
Ash."
Atul
Kasbekar
of
Bling,
who
handles
Deepika's
endorsements
says,
"Yes,
we
(Deepika
and
Bling)
were
in
talks
with
Nakshatra
but
the
terms
didn't
work
out
for
us." He
confirms
that
the
money
offered
was
too
little,
"We
never
discuss
funds
but
yes,
what
was
offered
to
Deepika
was
lower
than
her
current
market
rate."
He
also
admits
that
the
ad
was
nixed
because
they
wanted
an
exclusivity
contract
abroad,
"That
wasn't
possible
as
Deepika
is
also
working
for
international
brands
in
Dubai
and
for
P4
Watches." Atul
maintains
that
they
are
in
no
hurry
to
compete
with
anyone
or
step
into
someone
else's
shoes,
"We
want
to
showcase
Deepika
as
the
'lambi
race
ka
ghoda'.
Where's
the
tearing
rush
to
compete
with
anyone?
She
has
declined
20
brands.
We
don't
want
to
compete
with
Ash
or
anyone
else.
Our
criteria
are
complicated.
These
include
the
creatives,
the
agency
involved,
where
the
ad
will
be
released,
if
it
adds
a
different
dimension,
is
it
a
niche
or
global
brand,
etc.
We
are
in
no
race
with
anybody." When
we
saw
Katrina
posing
oh-so-demurely
in
a
saree
for
the
Nakshatra
press
conference;
we
couldn't
help
but
remember
Aishwarya
doing
something
very
similar
way
back
in
2006.
Now
that
the
older
Ash
has
had
to
make
way
for
the
younger
Kat,
we
can't
help
but
compare
the
two.
Story first published: Friday, August 8, 2008, 13:41 [IST]