Media is a sort of a necessary evil for many celebrities because it gives them name and fame, and at the same time pulls them down at the slightest slip. Bollywood actors like Salman Khan and Aamir Khan are known for their hostility towards the media, but Shahrukh Khan is just the opposite. He makes use of the media to the maximum, be it for promoting his films or business ventures like his IPL team. But he seems to have gone hiding after the news of his spat with Salman Khan surfaced.
Nothing much has been heard of the hyper-active and media-friendly Shahrukh for quite sometime now. The irony is that he is keeping silent, while Salman, who is known for his aggressive attitude towards the media, talked about the fight he had with him on his girlfriend Katrina Kaif's birthday party and their friendship.
Maybe this is Shahrukh's way of handling the media. He seems to know that the journalists will make a mountain out of a mole hill if he opens his mouth!