Singh Is Kinng makes Akshay hotter

Mega opening of Singh Is Kinng means that Akshay Kumar's next big release, Chandni Chowk To China, has got trade even more excited. What also contributes a lot to excitement around the film is its title which yet again promises to showcase the real life saga of Akshay Kumar after an all-around Punjabi show in Singh Is Kinng.

Yet another big film which revolves entirely around the character played by Akshay Kumar who makes an eventful journey from the by lanes of Chandni Chowk to the forbidden land of China, Chandni Chowk To China is expected to arrive in the month of December. Also starring Deepika Padukone in a double role (who would have seen her Bachna Ae Haseeno released by that time), the film is directed by Nikhil Advani.

Says a trade insider, ''Even though Nikhil didn't quite have a great outing with Salaam-E-Ishq, we must remember that he is the same man who made Kal Ho Naa Ho. With Chandni Chowk To China, he has changed genre yet again and opted for an action comedy entertainer. Moreover Akshay's name is good enough to excite an audience.''

If that was the case, why wasn't Tashan a success?

''Yes, Tashan was an exception but if one looks closely, even Akshay was guarded during the film's promotion. He is a smart man and probably knew which way the film was headed for. That's the reason there wasn't much hue and cry even though he was the best part about the film. Also, one must remember that Yashraj Films traditionally do not go for a publicity overdrive whereas Vipul Shah made sure that Singh Is Kinng was the talk of the town. Akshay chipped in a big way as well to the film's promotional plan and as everyone can see, history has been made'', says the insider wisely.

So what can one expect from Chandni Chowk To China?

''It is as simple as that; if you find Akshay talking about the film through all avenues possible and genuinely promoting it in a big way, be rest assured that he is excited about the film'', he comments, ''Akshay knows that he is a huge brand and there is a responsibility which comes with his spoken words. Audiences dote on him and he will never want to hurt them by talking big about a poor product. In any case, Chandni Chowk To China is a well made film and that's the very reason why trade is mighty excited about it.''

Shot in a major way at some exotic locations in China, the film is a co-production of Mukesh Talreja and Rohan Sippy. The film also stars Mithun Chakraborty in a principal role with Ranvir Shorey in the role of 'Chopstick'. Shankar, Ehsaan and Loy have composed the music for a Nikhil Advani film yet again after Kal Ho Naa Ho and Salaam-E-Ishq.