Murder made Mallika Sherawat and she took full advantage of the international attention she got after the small role in Jackie Chan"s The Myth. She tried to change her image with Pyar Ke Side Effects and succeeded to an extent. But that was it.
Now her last hit was Welcome where she had a small role. Two of her more recent movies Ugly Aur Pagli and Maan Gaye Mughal-e-Azam failed badly. But she"s not ready to give up yet.
Actresses she considers competition like Aishwarya Bachchan are still going strong. Plus there"s the rise of upstarts like Freida Pinto who came out of no where and getting loads of attention and money, thanks to Slumdog Millionaire. We can sense Madame M fuming with jealousy
She was at the Indian Film Festival in Los Angeles recently and now the news is that the international brand Playboy (not the magazine, but the perfume) has roped her in for its launch in India, which should happen anytime mid-April.
Now it"s not clear as to whether she will be endorsing the brand or be merely inaugurating the launch party. Madame Mallika is known for a lot of stunts and antics. This could very well be one.