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So what's the actual price of My Name is Khan? Has Fox Star Studios India paid a massive Rs.100 crores for the global rights of the film (excluding music rights)? Or is the actual price Rs.81 crores? The speculation continues...
"It's a privilege to be associated with Karan Johar and Shahrukh Khan. It can't get bigger than that. But the price is completely not 100 crores or 81 crores. I wouldn't like to reveal the exact numbers, but it's completely off the mark," Vijay Singh, CEO of Fox Star Studios India, breaks his silence on this topic.
But what holds significance is that the film in question would be released extensively in the international markets. "My Name is Khan has tremendous international appeal and would be released by Fox Searchlight in America and 20th Century Fox across the globe. We aren't looking at a fancy print count to begin with, but we would take it beyond the Indian diaspora. Like Slumdog Millionaire was released at a mere 10 screens when it started out in America, but the screen count gradually rose to almost 3,000, thanks to a systematic strategy. That would be the strategy for My Name is Khan as well," Vijay Singh divulges.