Saif's childhood sweetheart unearthed

The hunt for Saif's missing woman is finally over. As it has turned out, she happens to be his childhood sweetheart whom he had to leave behind when his family moved to a different city. He has now managed to trace her down and as luck would have it, she is a social activist today.

However, there has been a twist in the tale. Just when he was about to reveal his identity to her and make her remember about the times gone by, he came face to face with Kareena Kapoor. And the rest, as they say, is now history. The ex-girlfriend has continued to remain an ex while Saif and Kareena are now a couple.

A happy-sad love story indeed, isn't it? Well almost, since this is not the real life story of Saif and Kareena but the script of the latest advertisement - Dil Titli - that has been unveiled over the weekend gone by. While the earlier part of the week saw a gradual built up for the advertisement that didn't quite reveal if Saif's search was for indeed for real, the unveiling of the mystery woman has laid all doubts to rest.

The entire promotional campaign did manage to create some stir though. Fresh out of the super success of Love Aaj Kal, it was surprising to see Saif sending out public notices through newspapers and other media forums announcing his search for a girl. With just a photograph in hands, he was shown to be running from pillar to post in his quest for regaining his old love.

While it was almost clear that this was a promotional exercise in motion, it wasn't quite obvious if this was for an advertisement or a movie. In fact some also felt that this could well have been the kick start of Qurbaan promotion since the film is getting readied for a November release.

However, as it turned out, all of this was actually a part of Dil Titli campaign where a 'titli' turned out to be a common factor between the two hearts that were in love long-long ago. Still, with Kareena coming into picture, it didn't take much time for Saif to shift loyalties!

Laughs Saif who admits that he was initially quite apprehensive about the concept, "Well, honestly speaking, I was a little concerned at first. I was wondering if this entire ad in the newspaper with me hunting for a missing girl could perhaps look unnecessarily sensational. However, once I saw the copy before it went for print, I was reassured that we were on the right track." This was not all as the real test was audiences accepting him forgetting his first love the moment Kareena enters his life.

"True, I was worried that it should not look shallow that a guy forgets his childhood love in a matter of just a second", says Saif who is currently out of India on a vacation, "But then once the creative aspects of the ad were explained to me, I trusted them. Thankfully, it seems all has turned out well eventually." Well, he has done his part and now it's upon audiences to decide whether they found Saif's change in heart justifiable or not!