52
crores
at
the
end
of
first
week
(as
confirmed
by
the
co-producers
of
the
film
-
EROS)
means
that
Akshay
Kumar
as
well
as
Deepika
Padukone
have
now
enjoyed
the
biggest
starts
ever
of
their
career,
with
Housefull
surpassing
the
first
week
collections
of
Kambakkth
Ishq
and
Om
Shanti
Om
respectively.
While
it
is
quite
clear
that
the
film
will
surpass
the
collections
of
Akshay
Kumar's
biggest
money
spinners
till
date
-
Welcome
and
Singh
is
Kinng
-
both
of
which
crossed
the
70
crores
milestone,
chances
are
bleak
that
Deepika
Padukone's
Om
Shanti
Om
record
of
88
crores
would
be
beaten.
Release
of
Badmaash
Company
means
that
Housefull
did
have
good
competition
after
all.
Though
it
was
expected
by
many
that
the
Shahid
Kapoor
starrer
won't
be
able
to
make
much
of
an
impact,
the
fact
remains
that
it
has
done
so
indeed
due
to
which
Housefull
has
taken
an
initial
hit.
However,
next
week
being
pretty
open
with
only
Bumm
Bumm
Bole,
Admissions
Open
and
Kushti
for
competition,
the
ground
is
open
for
both
Badmaash
Company
and
Housefull
to
make
a
sustained
impact.
That
would
decide
the
journey
of
Housefull
from
being
a
mere
hit
to
a
super
hit.
As
has
been
forgotten
by
the
entire
industry,
the
media
too
completely
ignored
the
other
release
of
the
week
-
Chase.
With
just
a
few
lakhs
coming
in
its
kitty
which
won't
be
good
enough
to
recover
even
the
print
and
publicity
cost,
Chase
is
an
out
and
out
disaster
and
doesn't
have
much
in
it
to
make
any
impact
on
home
video
or
satellite
circuits
as
well.
Have
we
seen
the
last
of
such
inconsequential
and
insignificant
films?
Not
yet,
as
one
can
pretty
much
see
in
the
current
week.