Mallika on the hype created by her topless photo

There is a long line of folks who are ready to expose to the limit for fame but most of them don't know how to handle it when the media make them hot topic. But Mallika Sherawat knows exactly what she wants. The media blew her topless photo out of proportion but she has channelled it into her advantage.

She wrote on her Twitter page that her forthcoming film Hissss would create huge hysteria amongst the people. “It'll be Hisssteria! Ppl will be Hisssterical! Lol. If 1 picture has created such a Hype,wonder wot the release of Hisss would do," she wrote.

Mallika recently posted her topless picture on Twitter. The photo shows her sans her shirt but with her long hair sprawling over her assets.