Raavan
releases
today
but
surprisingly
the
hype
preceding
the
release
of
the
film
has
been
quite
minimal
when
compared
to
the
tradition.
However,
there
hasn't
been
much
interest
level
among
the
audience
if
the
buzz
for
the
last
one
month
is
any
indication.
Call
it
the
surreal
feel
of
the
film,
courtesy
the
look
of
Abhishek
Bachchan,
the
songs
which
despite
being
good
aren't
aided
by
flattering
picturisation,
the
fan
base
of
the
Bachchan
pair
which
hasn't
seen
much
escalation
over
the
years
or
the
overall
product
that
has
been
unsuccessful
in
pitching
itself
as
the
summer
blockbuster
that
audience
could
be
rooting
for
-
the
fact
remains
that
Raavan
hasn't
created
a
frenzy
yet.
Worse,
the
promos
have
been
out
and
out
unimpressive
except
for
the
first
30
seconds
teaser
that
had
thankfully
managed
to
bring
in
some
attention.
However,
post
that,
the
promotion
of
this
Mani
Ratnam
directed
film
has
only
gone
downhill
which
means
that
a
very
good
start
can't
really
be
expected
here.
Moreover,
the
failure
of
Kites
has
impacted
the
reputation
of
Big
Pictures
which
are
the
makers
of
Raavan
as
well.
Since
the
film
of
this
scale
requires
a
70%-80%
start
and
a
positive
word
of
mouth
to
stay
afloat
at
the
box
office,
this
appears
to
be
a
definite
challenge
for
Raavan.
What
works
in
favour
of
Raavan
though
is
the
fact
that
it
sees
a
solo
release
for
itself.
Since
the
week
gone
by
too
didn't
see
any
notable
release,
the
ground
is
clear
for
Raavan
to
make
a
big
mark
if
it
is
indeed
liked.
In
case
of
that
happening
with
good
word
of
mouth
spreading
among
audience,
critics,
industry
and
trade,
there
couldn't
be
anything
better
for
the
makers
here
because
the
ground
would
be
open
for
Raavan
to
play
on
all
by
itself.
Also,
next
week
there
is
no
new
release
scheduled,
which
means
Raavan
has
a
fortnight
all
for
itself.
The
million
dollar
question
is
if
Raavan
is
indeed
the
entertainer
that
would
entice
audiences
in
dozens.
Fingers
crossed
here
because
as
of
now,
the
film
definitely
appears
to
be
a
gamble
which
could
go
either
way.