If
there's
someone
in
Bollywood,
who
is
on
a
roll,
thanks
to
his
array
of
roles,
then,
it's
none
other
than
Ranbir
Kapoor.
After
having
endorsed
a
million
products
in
such
a
short
duration
of
time,
this
man
is
yet
again
in
the
news.
This
time
round,
he
has
been
chosen
as
the
brand
ambassador
for
ITC's
John
Players
range
of
clothing.
With
this
association,
ITC
is
aiming
to
add
freshness,
dynamism
and
energy
to
the
men's
apparel
brand.
Sources
have
confirmed
that
this
news
will
be
made
official
in
a
mega
media
meet
that's
to
be
held
tomorrow.
The
source
adds,
the
reason
why
they
chose
Ranbir
is
because,
the
ITC
officials
felt
that
Ranbir
was
the
perfect
fit
for
the
brand
as
he
personifies
the
youthfulness,
vibrancy
and
panache
that
the
brand
stands
for.
With
this
endorsement,
it
looks
like
Ranbir
is
all
set
to
give
a
marathon
run
to
all
the
other
superstars,
who
were
till
now,
the
'market
leaders'
when
it
came
to
brands
endorsements.
Story first published: Thursday, March 18, 2010, 12:18 [IST]