bollywood
gossip,vidya
balan,
today,
has
emerged
as
one
of
the
most
bankable
faces
as
far
as
brand
endorsements
are
concerned,
thanks
to
her
'desi'
style
with
an
international
appeal.
After
having
lent
her
look
for
many
FMCG
brands
like
Good
Knight
and
Toshiba,
Vidya
has
now
been
chosen
as
the
face
of
Big
Bazaar's
Price
Challenge,
according
to
reliable
sources.
The
source
also
went
on
to
add
that
the
aim
of
this
Price
Challenge
exercise
was
to
bring
out
the
authenticity
of
the
campaign
endorsed
by
Vidya,
the
name
that
personifies
the
brand's
proposition
-
value
and
quality.
This
new
campaign
is
expected
to
be
launched
soon.
Story first published: Wednesday, May 26, 2010, 13:23 [IST]