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Is Akshay replacing Big B as the face of IIFA?

By: By: Kalyani Prasad Keshri
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According to reports in the media Akshay Kumar is likely to replace Amitabh Bachchan as the face of IIFA awards, which will be held in Toronto this year. Though the Sabbas Joseph, the director of Wizcraft in his statement confirmed that Bachchan's are the integral part of IIFA and they two cannot part way, reports about Akki becoming the brand ambassador of IIFA is in the air.

Earlier, when Amitabh Bachchan tweeted that the Bachchan's are not coming to IIFA because the IIFA people donot want them to be their and thus they are not invited, Sabbas tried to make up by saying, “"We'd like nothing better than to have them attend in Toronto as guests. Mr Bachchan has added invaluably to IIFA, but now the brand doesn't need an ambassador. We would not even have announced that Mr Bachchan is no more the brand ambassador if he had not tweeted about it. To us it makes no difference, our relationship with Mr Bachchan and his family remains unchanged."

Adding further explained why they thought to do away with the brand ambassador concept, he said, “Every time a member of one family won an award or presented an event there would be a hue and cry about one family monopolizing IIFA. This was so unfair. How many awards did Mr Bachchan and his family win in the 10 years of IIFA's existence? He got one for "Black", which he himself collected and another for "Paa" (in Sri Lanka) which he did not attend."

Though Sabbas insisted on Bachchans still being an intergral part of IIFA, nothing between the two seems to be working. Last year when Mr. Bachchan was not present for the IIFA in Srilanka, Salman Khan took up the job of Big B and opened the evening.

So will it be Akshay as the face of IIFA in Toronto this year?

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