Shahrukh hiding Arjun's look in Ra.One

Bollywood actor Shahrukh Khan started the promotion of his ambitious superstar film, Ra.One much earlier than usual. He has released his look weeks ago and the trailer of the film too but we are still blind on the look of Arjun Rampal, who plays the title role. Sources said that Shahrukh has intentionally hidden his look.

Arjun is said to be leaner and muscular in Ra.One than in Om Shanti Om. Sources said that he dons a bare-bodied muscular look in the film. Shahrukh reportedly wanted to keep his look as a surprise element and didn"t even allow the unit of the film to carry their cell phones to the sets of the film. He is planning to reveal his look only a couple weeks before the release of the film.

It is said that Shahrukh managed to keep Arjun"s look a secret till date, as he has signed non-disclosure with the unit of the film. He wants to generate curiosity around his look. In fact, it is one of his marketing strategies.

Shahrukh has invested so much on the film and its promotion leading up to its release will run for about five months. The film is said to have stunning fight sequence between Shahrukh and Arjun. Kareena Kapoor plays the role of a mother to an eight-year-old son. It is scheduled for release this Diwali!