Shahrukh Khan wants his initials 'SRK' trademarked!
Gupshup
oi-Tarneet
By Puri
Superstar
Shahrukh
Khan
has
sent
an
application
to
the
Trade
Mark
Registry
that
his
initials
'SRK'
should
not
be
used
without
his
permission.
The
name
Shahrukh
Khan
is
a
brand
itself.
The
actor
has
recently
applied
for
a
trademark
of
his
initials
SRK
at
the
Delhi
office
of
the
Trade
Mark
Registry.
However,
Shahrukh
Khan
has
not
received
any
confirmation
from
the
office.
A
source
told
a
leading
daily,
"SRK
has
become
bigger
with
every
project.
He
has
taken
this
decision
after
a
lot
of
thought.
Career
wise,
it
is
a
great
decision
to
safeguard
his
brand."
In
the
past,
star
cricketer
Sachin
Tendulkar
applied
for
the
same
thing.
Interestingly,
Vidhu
Vinod
Chopra
took
Sachin's
permission
before
using
his
name
in
the
film
Ferrari
Ki
Sawaari.
In
the
west,
Roger
Federer,
Michael
Jordon
and
Jennifer
Lopez
are
the
celebrities
who
have
trademarked
their
name
in
the
past.