Aishwarya
Rai
Bachchan
had
been
the
face
of
Kalyan
Jewellers
for
three
years
now
but
not
anymore.
Sonam
Kapoor
has
replaced
her
and
let
us
tell
you
the
real
reason
behind
this.
According
to
the
recent
reports,
the
jewellery
brand
did
a
survey
to
find
out
their
new
brand
ambassador
and
Sonam
Kapoor
won
the
survey
due
to
her
digital
media
presence.
Click
On
View
Photos
To
See
Some
Gorgeous
Pics
Of
Aishwarya
Rai
Bachchan
Not
just
that,
it
is
said
that
Sonam
has
become
quite
popular
after
the
recent
success
of
her
film
Neerja,
hence
the
owners
wanted
her
to
be
the
new
face
of
their
brand.
Salman
Khan
Is
Not
Interested
In
Marrying
Iulia
Vantur
&
The
Reason
Will
Shock
You!
Rumour
has
it
that,
the
owners,
will
be
paying
double
the
amount
to
Sonam
for
endorsing
the
jewellery
brand.
Recently,
the
Executive
Director
of
Kalyan
Jewellers,
Ramesh
Kalyanaraman
took
to
social
media
to
say,
''Aishwarya
Rai
has
been
an
integral
part
of
Kalyan
Jewellers'
brand
building
efforts.''
''It
is
disappointing
to
see
unwarranted
media
speculations.
Our
relationship
with
her
is
much
beyond
the
brand's
association,
we
will
be
always
thankful
to
her
and
wish
her
all
success,''
he
added.
Talking
about
Aishwarya
Rai
Bachchan,
a
source
told
Bollywood
Life,
"Aishwarya's
contract
with
the
jewellery
brand
expired
last
year
in
March.
Fact
is,
she
has
helped
establish
the
jewellery
brand
as
a
leading
brand,
with
her
personality
and
global
recognition.''
The
source
further
added,
''Since
the
contract
was
over,
Aishwarya
was
donning
jewellery
from
different
brands
for
various
events," says
the
source.
Well,
Sonam
Kapoor
must
be
on
cloud
nine
after
replacing
Aishwarya
Rai
Bachchan!