Shahrukh Khan’s Smart Move: Averts Clash With Akshay Kumar, Shifts Jab Harry Met Sejal To This Date!

Shahrukh Khan averts the box office clash with Akshay Kumar and shifts the release date of ‘Jab Harry Met Sajal’ on August 4?

Published: Friday, June 9, 2017, 9:23 [IST]

Imtiaz Ali's next movie Jab Harry Met Sejal - starring Shahrukh Khan and Anushka Sharma - has now been set for release on August 4, thereby averting a box office clash with Akshay Kumar's Toilet: Ek Prem Katha, sources in the know of the development have said.

After months of speculation, it was officially revealed by Shahrukh, Anushka and Imtiaz through their social media handles late on Thursday night that the movie is titled Jab Harry Met Sejal - an obvious take on the Meg Ryan and Billy Crystal.

Right Guys?

Interestingly, the title is also reminiscent of Imtiaz Ali's superhit movie 'Jab We Met'.

SRK-Anushka’s Third Collaboration

The romantic drama, widely shot in Prague, Amsterdam, Lisbon and Budapest, marks the third time that the two actors have been paired after Rab Ne Bana Di Jodi and Jab Tak Hai Jaan.

The First Look Poster

The first glimpses reflect a positive vibe with Shah Rukh and Anushka portrayed at their jovial best.

The Reason Behind Why SRK Averted The Clash..

Taking this positivity forward, Shahrukh, who is also presenting the movie under his Red Chillies Entertainments banner, decided it would be best for the films to release a week apart, the sources close to the film told IANS.

Indeed A Smart Move!

As a date, August 4 will allow Jab Harry Met Sejal to cash in on a long weekend given that Rakshabandhan falls on August 7 - a Monday - this year. There will also be an Independence Day holiday in the subsequent week.

No BO Clash, No Divided Revenues

Additionally, both films will get their own audiences - setting a precedent for the industry where clashes of big films has been resulting in divided and damaged revenues, the sources added.