An
Exhibitor
Fumes..
Manoj
Desai,
executive
director
of
G7
Multiplex
in
Mumbai,
popularly
called
as
Gaiety-Galaxy
cinema
complex,
quoted
as
saying,
"Yes
I
have
got
this
said
directive
and
I
just
don't
understand
what
the
makers
are
trying
to
prove
with
these
diktats.
I
don't
want
to
lose
out
on
the
film
and
hence,
I
have
just
hiked
the
price
by
Rs.10,
that
too,
for
9
days,
from
Wednesday
April
17
to
Thursday
April
25."
He
Further
Added..
"From
Friday
April
26
onwards, Kalank will
be
played
at
the
normal
rates
-
that
is,
Rs.
110
for
stalls
and
Rs.
140
for
the
balcony.
We
have
mentioned
at
the
ticket
window
too
that
the
increase
in
rates
is
only
for
the
extended
first
week."
Another
Exhibitor
On
Kalank's
Buzz
Vishek
Chauhan,
owner
of
Roopbani
Cinema
in
Bihar,
quoted
as
saying,
"I
don't
think
a
film
like Kalank needs
to
go
above
blockbuster
pricing.
It
doesn't
have
that
kind
of
pedigree.
Blockbuster
pricing
is
fine
but
anything
more
than
that
is
not
fair."
He
Further
Added..
"Varun
Dhawan
and
Alia
Bhatt
are
the
main
attractions.
They
have
given
hits
like Humpty
Sharma
Ki
Dulhania,
Badrinath
Ki
Dulhania etc.
Then
the
makers
used
to
keep
the
ticket
prices
at
normal
rates. Aur
abhi
Varun
Dhawan
Salman
Khan
aur
Aamir
Khan
ki
category
mein
nahi
gaye
hai.
Moreover,
the
buzz
for
the
film
isn't
extraordinary
either.
With
the
prices
they
are
asking,
they
are
trying
to
put Kalank on
the
level
of Baahubali."
Exhibitor
Is
Skeptical
Owing
To
TOH's
Failure
Another
exhibitor
Prashant
Solanki
disagrees
to
accept
Kalank's
makers
demand
and
quoted
as
saying,
"We
have
not
agreed
yet
to
the
demand
for Kalank
because Thugs
Of
Hindostan was
a
box
office
disaster,
despite
the
hike
in
prices."
"Secondly, Thugs
Of
Hindostan had
released
on
a
major
festival
like
Diwali.
And
Mahavir
Jayanti
and
Good
Fridays
are
not
really
counted
as
a
holiday
here
in
Valsad.
It
can
be
considered
in
metros."
He
Further
Added..
"It
is
due
to
the
insane
increase
in
prices
that Thugs
Of
Hindostan bombed.
Viewers
were
hesitant
to
see
the
film
after
the
reviews
were
out.
I
believe
that
even
if
a
film
is
weak
or
have
a
negative
word
of
mouth,
it
can
still
get
a
good
amount
of
footfalls
if
the
rates
are
reasonable."
Tomorrow
Is
Kalank's
Litmus
Test
Kalank,
which
casts
Sanjay
Dutt,
Madhuri
Dixit,
Alia
Bhatt,
Varun
Dhawan,
Aditya
Roy
Kapur
and
Sonakshi
Sinha
in
the
lead
roles,
is
all
set
to
hit
the
theatres
tomorrow
i.e.,
April
17,
2019.
We
gotta
wait
and
watch
how
the
film
fares
at
the
box
office.