<i>Tajmahal</i> to be released again back home
News
oi-Staff
By Super Admin
Thursday,
May
18,
2006
Mumbai
(UNI):
After
showcasing
Taj
Mahal
-
An
Eternal
Love
Story
in
Pakistan,
Akbar
Khan
is
now
working
on
a
detailed
marketing
strategy
to
re-launch
the
film
in
India.
''The
fact
that
the
film
is
a
huge
success
in
Pakistan
speaks
about
the
film's
calibre
and
the
release
strategy
that
worked
excellently
for
the
film.
Unfortunately,
the
Indian
release
of
the
film
was
a
very
callous
one,
which
badly
affected
its
prospects.
But
I
now
intend
to
rectify
what
happened,''
Mr
Khan
said.
He
says
he
has
taken
inspiration
from
'Braveheart'
and
'Cinderella',
which
flopped
due
to
faulty
marketing
plans
in
their
initial
run,
but
turned
out
to
be
blockbusters,
when
released
again.
''Mr
Khan
plans
to
work
out
the
distribution
and
release
strategy
himself,
to
the
minutest
detail
this
time.
A
gamut
of
PR
exercises
will
create
a
mammoth
buzz
to
ensure
that
the
film
is
talked-about
the
most
during
its
re-release,''
informs
Mr
Khan's
publicist
Dale
Bhagwagar.
''As
it
has
already
happened
with
the
film's
release
in
Pakistan,
this
time
around
the
world
will
sit
up
and
see,
how
accurate
marketing
can
elevate
an
already
released
film
to
newer
heights,''
he
adds.
Mr
Khan
refutes
reports
that
Taj
Mahal
has
not
done
well
in
Pakistan
and
had
to
be
pulled
out
of
theatres
in
the
neighbouring
country.
Soon
after
the
re-release
of
Taj
Mahal,
Akbar
Khan
will
embark
upon
his
next
ambitious
historical
'Genghis
Khan',
portions
of
which
will
be
shot
in
Peshawar
in
Pakistan.
Mr
Khan
also
plans
to
use
actors
from
Pakistan
in
this
venture.
''I
see
the
cultural
ties
between
the
two
countries
happening
faster
than
we
thought,''
quips
an
enthusiastic
Khan.