By: Taran Adarsh, IndiaFM
Friday, December 01, 2006 Bhagam Bhag is a keenly anticipated film and leading production/distribution house Ashtavinayak are ensuring that its promotion is in sync with its stature. Last week, the Mehtas of Ashtavinayak spent a cool Rs. 1 crore + to film a song on Akshay Kumar and Govinda at Yash Raj and Kamal Amrohi Studios in Mumbai. Choreographed by Ganesh Acharya, the track will be used during the end titles of the film.
"It's a lavish number," Denis Selarka of Ashtavinayak confirms, "The song will be used for promotional purposes on television too, but the promo duration will be 30/60/90 seconds. Just a jhalak will be seen on TV. For the entire song, you'll have to wait till the end credits."
That's not all! For the first time, Ashtavinayak has booked as many as 750 BEST buses [normally, the figure is 300/350], plying in Mumbai, to promote Bhagam Bhag. The posters of Priyadarshan's latest comic caper will adorn the side panels of the buses.