By:
Taran
Adarsh,
IndiaFM
Friday,
December
01,
2006
Bhagam
Bhag
is
a
keenly
anticipated
film
and
leading
production/distribution
house
Ashtavinayak
are
ensuring
that
its
promotion
is
in
sync
with
its
stature.
Last
week,
the
Mehtas
of
Ashtavinayak
spent
a
cool
Rs.
1
crore
+
to
film
a
song
on
Akshay
Kumar
and
Govinda
at
Yash
Raj
and
Kamal
Amrohi
Studios
in
Mumbai.
Choreographed
by
Ganesh
Acharya,
the
track
will
be
used
during
the
end
titles
of
the
film.
"It's
a
lavish
number," Denis
Selarka
of
Ashtavinayak
confirms,
"The
song
will
be
used
for
promotional
purposes
on
television
too,
but
the
promo
duration
will
be
30/60/90
seconds.
Just
a
jhalak
will
be
seen
on
TV.
For
the
entire
song,
you'll
have
to
wait
till
the
end
credits."
That's
not
all!
For
the
first
time,
Ashtavinayak
has
booked
as
many
as
750
BEST
buses
[normally,
the
figure
is
300/350],
plying
in
Mumbai,
to
promote
Bhagam
Bhag.
The
posters
of
Priyadarshan's
latest
comic
caper
will
adorn
the
side
panels
of
the
buses.