Courtesy:
IndiaFM
Tuesday,
December
12,
2006
The
makers
of
Bhagam
Bhag,
K
Sera
Sera,
Shree
Ashtavinayak
and
Popcorn
Motion
Pictures
have
come
up
with
a
unique
way
of
promoting
Bhagam
Bhag.
They
have
tied
up
with
one
of
the
life
lines
of
Mumbai,
BEST
buses.
Since
it
is
a
movie
based
on
the
run,
advertising
on
BEST
buses
seems
to
be
a
good
idea.
The
producers
of
the
film
have
booked
800
buses
for
advertising
their
film
on.
One
of
the
major
reasons
the
makers
could
have
done
this
is
because
it
is
cost
effective
and
BEST
buses
are
all
over
Mumbai.
It
will
be
difficult
to
ignore
them.
Well,
looks
like
with
this
kind
of
strategy,
the
film
will
surely
have
the
BEST
start.