Tuesday, December 12, 2006
The makers of Bhagam Bhag, K Sera Sera, Shree Ashtavinayak and Popcorn Motion Pictures have come up with a unique way of promoting Bhagam Bhag. They have tied up with one of the life lines of Mumbai, BEST buses. Since it is a movie based on the run, advertising on BEST buses seems to be a good idea.
The producers of the film have booked 800 buses for advertising their film on. One of the major reasons the makers could have done this is because it is cost effective and BEST buses are all over Mumbai. It will be difficult to ignore them. Well, looks like with this kind of strategy, the film will surely have the BEST start.