Monday,
May
29,
2006
New
Delhi
(UNI):
Several
Indian
films,
including
Rang
De
Basanti,
Don,
Hari
Om,
Boom,
Kabhi
Alvida
Na
Kehna,
Omkara
and
Friends
Forever
evoked
tremendous
interest
among
buyers
for
overseas
territory
rights
at
the
Cannes
Film
Market,
which
came
to
a
close
at
the
59th
Cannes
Film
festival
today.
The
Indian
pavilion
at
the
12-day-long
film
market,
where
over
80
companies,
20
exhibitors
and
over
45
independent
filmmakers
from
India
positioned
their
products
and
projects,
was
abuzz
with
activity
with
theatre
owners
in
Italy,
Germany,
France,
West
Asia
evincing
tremendous
interest
in
screening
Indian
films
in
their
territories.
A
majority
of
the
participant
companies
at
the
India
pavilion,
organized
by
the
NFDC
and
the
CII,
signed
up
a
raft
of
new
deals
at
the
Cannes
film
market,
considered
the
world's
largest
film
market
participated
by
over
70
countries.
''We
made
a
real
break
through
this
year
at
Cannes.
The
India
Pavilion
at
the
Village
International
attracted
enormous
attention
and
connect
with
global
cinema,''
said
Bobby
Bedi,
Chairman
of
the
CII
National
Entertainment
Committee.
Several
Indian
films,
including
Rang
De
Basanti,
Don,
Hari
Om,
Boom,
Friends
Forever,
were
picked
up
by
buyers
for
overseas
territory
rights.
Indian
film
content
is
now
accepted
in
over
50
countries
across
the
world
and
for
the
first
time
distributors
found
new
territories.
''We
got
entry
into
new
markets
in
West
Asia,
Eastern
Europe
and
South
America.
We
were
very
happy
to
sign
up
deals
with
Rapid
Eye
Movies
in
Germany,''
said
Ashoka
Holla,
VP
(International)
UTV.
The
event
also
saw
Karan
Johar's
Dharma
Productions
get
leads
into
new
markets
for
its
forthcoming
movie
Kabhi
Alvida
Na
Kehna.
Ajay
Devgan
was
also
in
Cannes
to
promote
his
new
film
Omkara
while
those
like
Eros
and
Adlabs
also
chose
to
showcase
their
forthcoming
ventures
by
putting
up
stalls
at
the
film
market.
''I
have
been
coming
to
Cannes
for
15
years.
This
year
has
been
my
best
and
also
for
India
which
was
everywhere
at
Cannes,''
said
Jagmohan
Mundhra,
who
premiered
the
Aishwarya
Rai
starred
Provoked
at
the
Cannes
Film
Market.
Mundhra's
film
won
rave
reviews
at
the
festival
and
got
a
huge
public
response.
Says
Suresh
Wadhwa,
CEO
of
AP
International,
Chennai,
who
owns
over
500
Tamil
Films
for
overseas
distribution
and
whose
company
recently
sold
the
2005
biggest
grosser
Rajnikant
movie
Chandramukhi
to
Germany,
Japan
and
Turkey.
''It
is
a
great
eye-opener
for
me
to
see
on
ground
that
there
is
a
market
for
Indian
films
beyond
the
traditional
ethnic
market.''
''It
is
a
great
learning
experience
at
Cannes
Film
Market.
We
got
three
critical
projects
at
Cannes
and
we
would
not
have
got
those
sitting
at
Defence
Colony
in
Delhi,''
said
Kalyan
Mukherjee,
director,
KAS
Movie
Makers,
which
provides
shooting
and
production
service
for
overseas
companies.
''It
is
amazing
networking
and
we
got
what
we
wanted,''
said
Pravin
Thakur,
CEO,
Gimmicks
Inc,
line
producers
from
India.
The
biggest
attraction
for
India
at
Cannes
is
positioning
the
country
as
a
shooting
location,
new
biz
in
post
production,
special
effects
outsourcing
and
the
wide
acceptance
of
Indian
film
content
beyond
the
Indian
diaspora
audience
and
traditional
markets.
India
will
also
be
a
major
attraction
at
60th
Cannes
film
Festival
next
year
as
synergies
are
being
worked
out
to
combine
it
with
the
60th
anniversary
of
Indian
Independence
celebrating
cinema
and
democracy.
The
International
Film
Festival
of
India
and
Film
Bazaar
later
this
year
at
Goa,
which
was
promoted
at
Cannes,
generated
a
high
level
of
interest
among
international
participants.
India
was
also
a
talking
point
at
the
Producers
Network,
which
was
the
breakfast
hub
for
over
200
global
producers
every
day
at
Cannes
for
networking
Producers
from
UK,
USA,
Australia,
Poland,
Canada
was
keen
to
work
with
Indian
producers.
Industry
leaders
said
that
India
should
ratify
the
signed
co-production
treaty
with
Italy
and
UK
and
sign
audio
visual
treaties
with
Germany,
China,
Canada,
Australia.
''There
is
more
co-production
work
for
India
than
ever
before,''
said
film
maker
Manu
Rewal,
who
was
at
Cannes
with
his
new
project
Ramu
and
Juliet.
''India
Pavilion
and
participation
was
more
professional
this
year
compared
to
earlier
years,''
said
filmmaker
Sudhir
Mishra.
''India
participation
reflected
liberty,
love
and
poetry,''
said
Vijay
Singh,
who
made
the
film
One
Dollar
Curry.