Unique Corporate Kit

Courtesy: IndiaFM

Thursday, May 18, 2006

Special and innovative press kits have been the in-thing off late for most movies and it keeps getting better. Sahara One Motion Pictures and Percept Pictures Company have left no stone unturned for the promotion of their film. For their upcoming film Corporate, they have come out with something really unique. A black Rexene case usually carried by executives was handed out to the media. It included a brochure containing a synopsis of the film, the character sketch of the cast and also a promotional CD. The whole case is very stylishly designed to have an authentic corporate look. Unlike other movies having replicas for brochures, this one is the real thing and one definitely gets a genuine feel towards it.

Corporate is the story of two industrialists in the food sector and is directed by Madhur Bhandarkar. It stars Kay Kay Menon, Bipasha Basu, Raj Babbar, Samir Dattani, Minnisha Lamba and Rajat Kapoor.