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Dharmendra to endorse a transport company
Courtesy:
IndiaFM
Monday,
May
15,
2006
India's
largest
truck
financing
company,
Shriram
Transport
and
Finance
Company
Limited
has
roped
in
Dharmendra
as
their
official
brand
ambassador.
The
management
believes
that
the
veteran
actor's
image
suits
well
with
that
of
their
transport
company.
Strength
and
reliability
are
the
two
attributes
the
two
have
in
common,
thus
Dharmendra
was
an
ideal
choice.
Besides,
he
is
a
known
personality
countrywide
and
of
course
one
of
the
favorite
stars
of
the
truck
drivers
and
owners.
So
he
can
successfully
help
communicate
the
target
audiences
of
the
transport
company.
Furthermore, Dharmendra empathizes with the dilemma of truck owners and drivers and is proud to be associated with the brand. As a part of one year contract, Dharmendra will communicate with truck drivers through various events and promotional campaigns. Looks like the 'son of soil' image' of Dharmendra is still strong enough to have an impact on people even today.
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