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Himesh launches movie in London

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By: Taran Adarsh & Asif Merchant IndiaFM
Tuesday, October 31, 2006
He has changed the face of Hindi film music. He has infused life in the veins of the music industry. Himesh Reshammiya needs no introduction really. The music composer turned singer is donning many caps these days. Yes, he changes his trademark caps every time you meet him. But the new hats he's donning of late is that of an entrepreneur and also an actor.

While the first leg of 'Aap Ka Suroor' concerts have ended in the U.S. [a rip-roaring success], Himesh has commenced the second leg in U.K. The writers were a part of the hand-picked media persons invited to U.K. by Himesh to witness his concert at Wembley as also witness the new announcements Himesh was scheduled to make.

Let's start with the concert first! The concert at the mammoth Wembley Stadium on Sunday, 29th October was one of the best events ever staged in U.K., with the crowds going ballistic in those four hours of non-stop entertainment. The concert had a soft launch with 'Indian Idol' winner Abhijeet Sawant, Vineet, Himani and Ujjaini regaling the audiences with tracks from Himesh's films.

But there was pandemonium the moment Himesh stepped on stage. To state that Himesh carried the show on his able shoulders for the next three hours would be an understatement. The Asians living in U.K. went into raptures every time Himesh belted hits after hits in those hours. From 'Jhalak Dikhlaja' to 'Aashiqui Meri' to Aashiq Banaya Aapne to 'Zara Jhoom Jhoom' to 'Kitne Armaan Maan Maan', Himesh had the audiences eating out of his hands.

"I am no superstar to make a dramatic entry on stage. I am a simpleton who is emotionally connected to you," Himesh thundered on stage and the crowd responded with cheers and claps, loving the simplistic approach of the multi-faceted person whole-heartedly. As avid travelers, the two writers have attended many concerts and award ceremonies overseas. Although Himesh's concert didn't have fancy sets/props as the backdrop or the star power to lure the crowds, he managed to keep the audience involved [most started dancing in the aisles] single-handedly with his songs. In fact, the Stadium security had to be called in time and again to control the Himesh-crazy crowds.

What actually caught our attention was the fact that Himesh sang six tracks non-stop, which spoke volumes of his energy levels. In fact, Himesh had performed the previous night [Saturday] at Bangalore, flown to London on Sunday morning, performed in the evening and left for Glasglow on Monday morning. You actually wonder, does Himesh catch a few winks?

Future Group, the force behind successful retail brands like Pantaloons, Central and Big Bazaar, has joined hands with Himesh to create a brand called 'M3', the acronym for Mega Music Movement. The brand and movement will be supported through a host of initiatives...

Initiative 1:
First among these is the H.R. School of Music. A hi-tech music school planned in the four metros in Phase 1. Each school will be spread over 25,000 sq. ft. H.R. School of Music is designed to create the next generation of Indian musicians. "It was my dad's [Vipin Reshammiya] dream to open a music school some day," Himesh tells us.

Initiative 2:
The second initiative is to give expression to music through the creation of a fashion label branded M3 retailed at Big Bazaar. The label will be designed along four lines -- Suroor, Jhalak, Aashiq and Jhoom.

Initiative 3:
Setting of M3 Music Store, Cafe and Juke Box, M3 music label and M3 Live [a series of live concerts across the nation] are next on the agenda.

Besides the above-mentioned initiatives, Himesh will endorse DJ&C, an exhaustive range of Denim Jeans and cool casuals retailed at over 40 Big Bazaars across the country.


Now to the big announcement, made halfway through the concert at Wembley. Himesh has decided to try his hand at acting. Yes, he will play the lead man in AAP KAA SURROOR - THE MOVIEE - THE REAL LUV STORY. Yes, that's the title of his debut film and before you accuse us of typographical errors vis-À-vis in the title of the movie, let's inform you that the spellings have been altered for numerological reasons. Himesh also showed a beautiful promo of the film at the giant screen on the occasion. To be directed by Himesh's childhood friend Prashant Chadha [who has directed Himesh's stylish videos] and produced by Vijay Taneja, this is Himesh's real love story. "It will be the most expensive film ever made in Hindi cinema," Himesh announced to the audience. In an EXCLUSIVE interview to the writers in his hotel suite in London, Himesh shed light on some exclusive details about the film...

  • Only a part of it will be from Himesh's life.
  • The reason why he sports a cap will be answered in the film. In fact, Himesh will even remove the cap in the story.
  • AAP KAA SURROOR - THE MOVIEE is a thriller.
  • The budget of the film is undecided.
  • The film will have nine songs in all, including the title track and closing titles. Shooting will begin in January 2007 at several foreign destinations and will be released globally in June 2007.
  • He will be called 'H.R.' - that's his screen name as an actor.
  • It was friend Prashant Chadha's idea to make him an actor. "I believe in him completely," Himesh tells us.

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