Promotional video of IFFI
Courtesy:
IndiaFM
Tuesday,
October
17,
2006
In
order
to
promote
the
37th
International
Film
Festival
of
India,
a
promotional
video
with
Bollywood
stars
has
been
shot.
The
film
festival
is
going
to
be
held
in
Goa
from
November
23
to
December
1.
The
organizers
of
the
festival
felt
that
in
order
to
reach
greater
number
of
audiences,
it
would
be
interesting
to
paint
the
festival
with
colours
of
Bollywood.
The
promotional
video
was
shot
in
Goa
features
Jimmy
Shergill,
Amrita
Arora,
Riya
Sen,
and
Sohail
Khan.
The
actors
apparently,
had
so
much
fun
doing
the
video
that
they
never
felt
that
they
were
doing
work.
Jimmy Shergill was shooting for Delhi Heights in Goa and when he learnt that the video was for the promotion of our cinema, he was more than happy to be a part of it. Amrita Arora found the concept of capturing Goa with the actors very fascinating.
The purpose behind making such a promotional campaign is to attract people towards the festival and what better way to invite people than asking our Bollywood stars to do so.
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