<i>Jaan-E-Mann</i> UFO Moviez no. 500
Friday,
October
13,
2006
Mumbai
(UNI):
United
Film
Organisers
(UFO
Moviez),
a
leading
digital
cinema
network,
celebrated
the
500
Digital
cinema
installations
and
the
festive
release
of
Shirish
Kunder's
much
hyped
debut
movie
Jaan-e-mann,
produced
by
Sajid
Nadiadwala
here.
Deputy
Chief
Minister
R
R
Patil,
making
a
rare
appearance
at
the
film
party,
unveiled
the
plaque
heralding
UFO
Moviez
500th
Digital
Cinema
installation
on
Wednesday.
The
entire
movie
industry
celebrated
these
two
special
occasions
along
with
UFO
Moviez
Vice
Chairman
and
Director
Raaja
Kanwar,
Executive
Director-CEO
UFO
Moviez
Sanjay
Gaikwad,
Producer
Jaan-e-mann
Sajid
Nadiadwala,
Writer-Director-Editor
Jaan-e-mann
Shirish
Kunder
and
the
stars
of
the
movie
Salman
Khan,
Akshay
Kumar
and
Priety
Zinta.
That
was
not
it,
the
Khan
clan
made
its
presence
felt
with
Fardeen
and
Natasha,
Arbaaz
and
Malaika,
Zayed
Khan's
wife
Mallika
Khan,
sister
Farah,
mother
Zarine
Khan
and
husband
DJ
Aqeel
were
present
to
make
the
evening
more
glamorous.
Choreographer Farah Khan along with brother Sajid Khan made a late night entry as they were present first at Shah Rukh Khan's book release function, David Dhawan along with Congress MP Govinda, who was away from the limelight for a while, actors Gulshan Grover with Chunkey Pandey were also a part of the star-studded night. The evening was filled with entertainment with a stand up comedian act by Raju Srivastav who kept the audience in splits and a medley of dance performances by Terrence Lewis and his troupe. Other celebrities who joined the celebrations were Arbaaz Khan, Malaika Arora Khan, Sohail Khan, Anna Singh, Arpita Khan, Farhan Khan, Sajid Khan, Fardeen Khan, Boney Kapoor, Govinda to name a few.
Producer Sajid told reporters that Jaan-e-mann is planned to be released over 1,000 screens, including UFO's chain of digital cinemas on October 20. This will not only help Jaan-e-mann in gaining a larger audience but also recovering revenues in the maximum revenue generating weeks, that is, the first two weeks. (The larger spread at a lower cost will tremendously benefit the producers). ''We are looking at a trend that is revolutionising the 'business' of Indian Cinema as it has all around the world,'' he said. Mr Kanwar said UFO Moviez digital delivery system is currently installed in more than 400 cinemas in India including Mumbai, Darjeeling, Jaipur and Indore. Currently, UFO is also expanding into Kota, Baroda, Kolkata, Goa, Pune and many others.
Overcoming the traditional 35 mm market with little or no awareness about digital cinema and its benefits in India has been a slow and painstaking process. But today almost all movies released today are on a mix of 35 mm and UFO Digital format as it significantly reduces the cost of reproduction and distribution as well as enables high quality screenings while negating piracy all at the same time. Producers are increasingly looking at release movies on a larger portion of UFO Moviez digital delivery system as it effectively economises a nationwide release of what was once considered prohibitively expensive and extremely risky for a movie to undertake, he said.
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