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Friday, October 13, 2006
Mumbai (UNI): United Film Organisers (UFO Moviez), a leading digital cinema network, celebrated the 500 Digital cinema installations and the festive release of Shirish Kunder's much hyped debut movie Jaan-e-mann, produced by Sajid Nadiadwala here. Deputy Chief Minister R R Patil, making a rare appearance at the film party, unveiled the plaque heralding UFO Moviez 500th Digital Cinema installation on Wednesday. The entire movie industry celebrated these two special occasions along with UFO Moviez Vice Chairman and Director Raaja Kanwar, Executive Director-CEO UFO Moviez Sanjay Gaikwad, Producer Jaan-e-mann Sajid Nadiadwala, Writer-Director-Editor Jaan-e-mann Shirish Kunder and the stars of the movie Salman Khan, Akshay Kumar and Priety Zinta. That was not it, the Khan clan made its presence felt with Fardeen and Natasha, Arbaaz and Malaika, Zayed Khan's wife Mallika Khan, sister Farah, mother Zarine Khan and husband DJ Aqeel were present to make the evening more glamorous.
Choreographer Farah Khan along with brother Sajid Khan made a late night entry as they were present first at Shah Rukh Khan's book release function, David Dhawan along with Congress MP Govinda, who was away from the limelight for a while, actors Gulshan Grover with Chunkey Pandey were also a part of the star-studded night. The evening was filled with entertainment with a stand up comedian act by Raju Srivastav who kept the audience in splits and a medley of dance performances by Terrence Lewis and his troupe. Other celebrities who joined the celebrations were Arbaaz Khan, Malaika Arora Khan, Sohail Khan, Anna Singh, Arpita Khan, Farhan Khan, Sajid Khan, Fardeen Khan, Boney Kapoor, Govinda to name a few.
Producer Sajid told reporters that Jaan-e-mann is planned to be released over 1,000 screens, including UFO's chain of digital cinemas on October 20. This will not only help Jaan-e-mann in gaining a larger audience but also recovering revenues in the maximum revenue generating weeks, that is, the first two weeks. (The larger spread at a lower cost will tremendously benefit the producers). ''We are looking at a trend that is revolutionising the 'business' of Indian Cinema as it has all around the world,'' he said. Mr Kanwar said UFO Moviez digital delivery system is currently installed in more than 400 cinemas in India including Mumbai, Darjeeling, Jaipur and Indore. Currently, UFO is also expanding into Kota, Baroda, Kolkata, Goa, Pune and many others.
Overcoming the traditional 35 mm market with little or no awareness about digital cinema and its benefits in India has been a slow and painstaking process. But today almost all movies released today are on a mix of 35 mm and UFO Digital format as it significantly reduces the cost of reproduction and distribution as well as enables high quality screenings while negating piracy all at the same time. Producers are increasingly looking at release movies on a larger portion of UFO Moviez digital delivery system as it effectively economises a nationwide release of what was once considered prohibitively expensive and extremely risky for a movie to undertake, he said.
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