Thursday, September 28, 2006
Mumbai (UNI): United Film Organizers (UFO Moviez), the world's largest digital cinema network, today announced their tie up with Sajid Nadiadwala for his upcoming blockbuster Jaan-e-mann. The multistarer Jaan-e-mann is slated for an October release worldwide. Jaan-e-mann, planned to be released over 1000 screens, including UFO's chain of digital cinemas will not only enable Jaan-e-mann in gaining a larger audience but also recovering revenues in the maximum revenue generating weeks, a release said.
Mr Raaja Kanwar, Vice Chairman and Director UFO Moviez said, ''Our association with Jaan-e-mann is a joint promotional and brand building exercise wherein we both will benefit from each others platform. UFO and Jaan-e-mann will cross promote each other in all their media opportunities. Jaan-e-mann will carry the branding of UFO on all their print and optical media, UFO will extensively promote Jaan-e-mann in its 400 strong theatre chain and create the hype and awareness deserved by Jaan-e-mann.'' ''As per UFO's roll out plan we are to reach 500 theatres by Diwali and Jaan-e-mann's release at this time provided a wonderful opportunity to have an alliance to celebrate this key milestone. In the future also we will have similar tie ups to celebrate our future momentous occasions,'' he added.
Producer of Jaan-e-Mann , Sajid Nadiadwala said, ''We at NGE have been progressive in thought and technique. Supporting a technology which is fast changing the face of the cinema viewing patterns by maintaining quality, expanding the viewership and collections and reducing costs is something, I feel, every producer will support. UFO is an extremely cost effective solution for distributors which is only Rs 200 per show cost. I have personally seen the results that UFO offers to the audience, distributor, exhibitor and producer. Most importantly UFO takes away the possibility of piracy.'' Shirish Kunder (Writer, Editor & Director of Jaan-e-mann) appreciatively added, ''As a director I would like that my movies get seen exactly in the way that I want them seen anywhere in the world. And to the widest possible audience. For me Digital cinema and UFO allow the film to be seen and appreciated by everyone everywhere.'' The cost saving benefit, curb on piracy, wide release of the films, durability of media, promoters of regional specific films, lower break-even point are the significant standouts of digital cinema. Cinemas running UFO Moviez digital delivery system have consistently multiplied their box office collections.
Recently, UFO Moviez acquired rights to Mpeg 4 Digital Cinema Solutions from DG2L Technologies Pvt Ltd. What started out, as a licensing agreement for India in 2005, is today a significant technology buy-out by yet another Indian company. This move by UFO Moviez to invest and bring in next-generation technology to pan out its footprint in the markets will revolutionize the way cinema is viewed both in India and around the world. Additionally UFO Moviez recently tied up with Pyramid Saimira Theatres Limited to supply end-to-end digital cinema solutions for 1000 of their installations.
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