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    Manmohan Shetty plans an animation film

    By Staff

    Courtesy: IndiaFM

    Monday, October 23, 2006

    Manmohan Shetty's Adlabs Films Ltd. has planned to produce an animated film along with the children's clothing brand Gini and Jony. This project will be taking the whole concept of in-film branding to a next level, as this animated film will have Gini and Jony as the lead protagonists. Giny and Jony are the existing animated characters created by the apparel brand and have become famous among children. The script of the film is being developed by the animation division of Adlabs. However, the animation of the film will be outsourced to an international studio.

    Shetty feels that the two characters Giny and Jony are well known among kids. Besides, he is very positive about the future of animated films in India.

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