<i>Salaam-E-Ishq</i> with a new trend?
By:
Taran
Adarsh,
IndiaFM
Tuesday,
November
07,
2006
Hollywood
often
does
it
and
now,
it's
happening
in
Bollywood
too.
Hollywood
studios
have
released
several
keenly-anticipated
films
on
a
Wednesday,
so
that
the
film
has
a
5-day
bountiful
weekend.
Nikhil
Advani
has
decided
to
follow
suit
with
Salaam-E-Ishq,
which
hits
the
marquee
in
January
next
year.
Initially slated for a 26th January, 2007 release, Nikhil has decided to re-schedule its release by bringing it two days earlier -- on 24th January. Yes, Salaam-E-Ishq will release in India on Wednesday, simultaneously with its Dubai release. The other international markets -- U.S., U.K. and South East Asia -- will see a Friday release.
"Why not capitalize on a 5-day weekend?" Nikhil smiles, "In any case, 26th January is a national holiday [Republic Day] and if we bring the film on Wednesday, you can be assured of a whopping first weekend business." Meanwhile, the music of Salaam-E-Ishq will hit music stores on 2nd December.
In the past, Garam Masala, Kyon Ki... and Shaadi No. 1 had also hit the screens on a Wednesday, but that was primarily to cash in on the Diwali festivities.
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