For Quick Alerts
For Daily Alerts

    <i>Salaam-E-Ishq</i> with a new trend?

    By Staff

    By: Taran Adarsh, IndiaFM
    Tuesday, November 07, 2006
    Hollywood often does it and now, it's happening in Bollywood too. Hollywood studios have released several keenly-anticipated films on a Wednesday, so that the film has a 5-day bountiful weekend. Nikhil Advani has decided to follow suit with Salaam-E-Ishq, which hits the marquee in January next year.

    Initially slated for a 26th January, 2007 release, Nikhil has decided to re-schedule its release by bringing it two days earlier -- on 24th January. Yes, Salaam-E-Ishq will release in India on Wednesday, simultaneously with its Dubai release. The other international markets -- U.S., U.K. and South East Asia -- will see a Friday release.

    "Why not capitalize on a 5-day weekend?" Nikhil smiles, "In any case, 26th January is a national holiday [Republic Day] and if we bring the film on Wednesday, you can be assured of a whopping first weekend business." Meanwhile, the music of Salaam-E-Ishq will hit music stores on 2nd December.

    In the past, Garam Masala, Kyon Ki... and Shaadi No. 1 had also hit the screens on a Wednesday, but that was primarily to cash in on the Diwali festivities.

    Recent Stories
    Guru characters introduce themselves
    Priyadarshan's Dhol


    Get all the buzzing scoop from the world of entertainment - Filmibeat

    Notification Settings X
    Time Settings
    Clear Notification X
    Do you want to clear all the notifications from your inbox?
    Settings X
    We use cookies to ensure that we give you the best experience on our website. This includes cookies from third party social media websites and ad networks. Such third party cookies may track your use on Filmibeat sites for better rendering. Our partners use cookies to ensure we show you advertising that is relevant to you. If you continue without changing your settings, we'll assume that you are happy to receive all cookies on Filmibeat website. However, you can change your cookie settings at any time. Learn more