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Buy DVDs, win 1 kg. banana

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By: Taran Adarsh, IndiaFM
Wednesday, May 17, 2006
Shemaroo Video has planned a wacky promotion strategy that will excite the consumer and add value to a purchase they make from Shemaroo.

Starting May 15, the 'Go Bananas With Shemaroo' festival took-off in 15 select retail outlets in Mumbai. Lucky consumers who make a Shemaroo purchase from these stores will get either 1 kg. banana free from Golden Bananas - a company that specializes in giving naturally ripened bananas, or a discount coupon from Garcias Famous Pizza.

The retail outlets include Charania Music House and Maharashtra Watch & Gramophone Company in Dadar, National Electronics in Matunga, V.L. Nayak in Khar, Audio Junction in Santacruz, Music Shop in Vile Parle, Music Station in Andheri West, New Sa Re Ga Ma in Malad, E-Lounge in Raghuleela Mall in Kandivili, Sa Re Ga Ma in Borivili, Embassy in Chembur, Smart Buy in Mulund, Jai Ganesh and New Symphony in Thane and The Shemaroo Video Store at Warden Road.

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