<i>Vivah</i> premieres on the Internet
Courtesy:
IndiaFM
Friday,
November
17,
2006
Rajshri
Media
(P)
Limited,
the
digital
media
and
entertainment
arm
of
the
Rajshri
group,
launches
rajshri.com,
a
broadband
entertainment
destination
online
for
premium
Indian
video
content.
In
an
unprecedented
move,
rajshri.com
premieres
Sooraj
R.
Barjatya's
eagerly
awaited
movie
Vivah
online,
day
and
date
with
its
worldwide
theatrical
release.
The
online
premiere
is
aimed
predominantly
at
the
growing
number
of
international
consumers
for
Bollywood
entertainment,
who
are
both
broadband
enabled
and
technology
savvy.
Rajshri Media has already aggregated more than 3,000 hours of premium Indian video content across multiple genres. Consumers can stream and download hundreds of full-length feature films, including blockbusters like Phir Hera Pheri, Hera Pheri, Amar Akbar Anthony, Ek Duje Ke Liye, Love In Tokyo, Hum Aapke Hain Koun..! etc. Rajshri.com also features film and non-film music videos, concerts, humor clips, short films and documentaries licensed from the most respected individuals and organizations of their fields.
Three versions of Vivah are be available on rajshri.com which started on November 10, 2006: original theatrical version in Hindi, theatrical version in Hindi with English subtitles and its Telugu version, Parinayam. Consumers will be offered options to stream the movie on their PCs or download the movie with a limited 72-hour license.
Going forward, Rajshri Media plans to aggressively build depth and breadth in each content category of rajshri.com, add exciting new features to the site on a regular basis, launch comprehensive sections on Astrology, Numerology, Indian Food and Spirituality besides others, add regional language content across multiple categories and integrate rich content repurposed for mobile phones, iPods and other digital devices. One of the key focus areas of Rajshri Media is the creation and development of Original Programming for new media and digital devices, which has the potential to spawn an entirely new digital entertainment revolution in the days to come.
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