Amitabh, Shahrukh influence like no one else

Life has changed. Youngsters no longer look up to famous personalities from history. A new study by the University of Leicester revealed that celebrities like Amitabh Bachchan, Shahrukh Khan and Aishwarya Rai serve as more influential role models than the famous figures from history for the young generation.

Charlotte De Backer of the University of Leicester, Department of Media and Communication, carried out the research to know public interest in celebrity culture. Her study brought to light that youngsters tend to imitate the actions of successful people be it good or bad. It also confirmed that youngsters are more interested in celebrity gossip than the older people. They simply love to read about celebrities irrespective of their ages.

The findings of the study involving 800 respondents and over 100 interviews was published in the journal Human Nature.

Shahrukh in Om Shanti Om