Animations in India gearing momentum

By: Abid, Glamsham
Tuesday, May 15, 2007
While Hollywood makes fortunes with its animation films, we have totally ignored that genre. Our animation film Hanuman, though quite successful, was not a patch on the quality of a Shrek or a Lion King. But now the trend might be changing as Bollywood too wakes up to the fact that animation films can be dubbed into various languages and so command markets not limited by national boundaries.

Among the first to think up the idea of remaking his successful feature film into an animation film was Karan Johar. He announced plans to make Kuch Kuch Hota Hai into Kuchi Kuchi Hota Hai.

Even while Adlabs are casting their nets overseas to get into mainstream animation films, Pritish Nandy Communications has signed a US $25 million co-production deal with Florida based Motion Pixel Corportaion, to make 5 full-length animation features, based on PNC's earlier production ventures like Pyaar Ke Side Effects, Ek Khiladi Ek Hasina and Jhankaar Beats.

Incidently, animation films normally target children , but PNC's offerings will have adult content.

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