Anuj Saxena will make every man fair

Monday, August 27, 2007

Doctor-turned-actor Anuj Saxena is turning brand ambassador for a fairness cream for men to be manufactured and marketed by his company Elder Pharmaceuticals. Anuj is also a restaurateur (Blue Waters) and the CEO of Maverick, which is producing Dulha Mil Gaya starring Shah Rukh Khan, Sushmita Sen and Fardeen Khan. The production house also brings out a few shows on television and would be organizing the Gold Awards scheduled to be held on September 22 in Mauritius .

The fairness cream called Fair One Man has been formulated by renowned beautician Shehnaz Hussain. Anuj will be seen in a TV commercial, made by Maverick, advertising the product. Elder Pharma had launched Fair One fairness cream for women in 2004.

"We were thinking of casting a celebrity to endorse the brand, and someone from my team suggested my name. We all thought over it very seriously and finally, reached a consensus. Moreover, I am using the Fair One Man cream daily," said Anuj. Hope the radiance on his face shows in the advertisement.