Friday, May 25, 2007
Even though producer Mukesh Bhatt was not gung-ho about the idea, director Mohit Suri introduced the concept of music videos to Bollywood with the chartbusting Woh Lamhein Woh Raatein remix from his film, Zeher.
He continued the successful trend with the remix of Kya Mujhe Pyaar Hai from Woh Lamhe. For his latest film, Awarapan, releasing worldwide on June 29, he has shot two music videos, both of which are set to take the nation by storm.
The first (already on air) is DJ Suketu's remix of To Phir Aao, shot in Hong Kong, and featuring Pakistani singer Mustafa Zahid along with Emraan Hashmi. Suketu has even remixed Zahid's other rendition, Tera Mera Rishta, whose video will follow on the airwaves in the weeks to come.
However, the track that is fast becoming the secret favourite of youngsters is Suzanne's foot-tapping Mahiya, originally composed by the British-Pakistani singer, Annie.
In this war between the Pakistani singers, let's see whose track in Awarapan emerges victorious at the end of it all!
Meanwhile, with Awarapan the Bhatts will witness a foray into the international market courtesy of Studio 18, which is giving the film a simultaneous day-and-date cinematic release on June 29. This will also mark the testing ground for Emraan Hashmi in the overseas market.
Unfortunately, earlier the Asian audience overseas was deprived of watching Bhatts titles on the big screen, as their films never had a principal theatrical outing in the key markets being the UK, US&UAE.
"Awarapan is our biggest venture till date and we are extremely excited about taking the film international," stated Mukesh Bhatt. "We've shot the concluding reels in Pakistan, as the story naturally shifts there so we wanted it to be as authentic as possible."
According to rumours, promotional events for the film are being planned out in the UK&UAE.
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