By: Upala KBR, Mid-Day
Wednesday, June 13, 2007
Trust producer-director Sanjay Gupta to come up with a novel way of not just promoting his film but also trying to keep the city clean.
Gups, along with Sanjay Dutt and lyricist Virag Mishra, have modified the lyrics of the whimsical Aye Ganpat song from Shootout At Lokhandwala in a bid to promote a cleaner, greener Mumbai.
So the new lyrics go something like this: Aye Ganpat, chal jhadu laa, thoda Mumbai ka kachda saaf kar dena yaar, thoda municipality ko tight kar dena yaar, susu karne walo mere naam se sadak pe karoge toh jaoge kaam se!
Says Gupta, "The idea was conceived of by Virag, who has written the lyrics of Aye Ganpat, chal daru laa. Now the song will be used for social service. Virag's the creative director of a radio station, and they will be playing it on air.
It's about keeping Mumbai clean and the first of its kind. Now that Shootout is a hit property, we at White Feathers want to use it for the right purposes."
Virag adds that he has written the song along with his colleagues at the radio station. "The name of the exercise is Shootout At Lokhandwala - The Social Chapter.
It's a social service song and we've started playing it from today. We're telling people it's time you have mercy on the poor city or else Ganpatbhai will be coming to bajao you!
When celebrities like Mika Singh, Dia Mirza and Sanjay Gupta coming together and say have mercy on your city nahin toh baja dalenge, I'm sure people will listen!" he says.
Yash Raj, Walt Disney animation agreement
Shahid's dad lashes out