Billed
as
the
most
promising
newcomer
ever
in
tinsel
town,
Deepika
Padukone
will
now
become
the
face
of
Kingfisher
Airlines.
Thanks
to
her
huge
fan
following
and
the
connect
that
Deepika
enjoys
with
the
youth,
she
will
quite
naturally
mirror
the
hopes,
aspirations
and
lifestyle
needs
of
the
new
and
young
generation
of
Indians
who
are
now
literally
taking
to
the
skies.
Not
merely
a
passive
brand
ambassador,
the
move
to
sign
on
Deepika
is
conceived
as
an
initiative
that
aims
to
serve
guests
better
and
pro-actively
offer
them
the
best
experience
in
the
world,
Kingfisher
Airlines
has
carved
out
a
very
specific
persona
for
the
Kingfisher
Airlines
brand
ambassador.
Sharing
the
motivation
behind
the
introduction
of
this
initiative
and
giving
insights
into
how
Deepika
is
a
perfect
fit
for
the
brand,
DR.
Vijay
Mallya,
Chairman
and
CEO,
Kingfisher
Airlines
Limited,
said
“Kingfisher
Airlines
in
the
short
span
of
29
months
has
firmly
established
itself
as
a
market
leader
while
setting
new
service
benchmarks.
Deepika
Padukone,
the
Kingfisher
airlines
Brand
Ambassador,
personifies
the
brand
values
of
Kingfisher
Airlines
and
what
it
stands
for."
By
elevating
its
customers
to
a
level
of
being
the
'guest" and
not
just
passengers,
Kingfisher
Airlines
has
endeared
itself
to
its
consumers.
The
appointment
of
Deepika
Padukone
as
the
Kingfisher
Airlines
Brand
Ambassador
is
yet
another
step
in
the
direction
of
Kingfisher
Airlines
strengthening
and
deepening
the
unique
understanding
and
insights
that
it
has
about
the
needs
and
aspirations
of
consumers
in
India.
Deepika
will
make
her
acting
debut
in
Om
Shanti
Om
opposite
Shahrukh
Khan.
The
film
is
slated
to
release
on
November
9.