London,
2007:
Eros
International,
the
London
AIM
listed
leading
integrated
company
within
the
Indian
media&entertainment
sector,
has
announced
the
launch
of
Sujoy
Ghosh"s
modern
day
Aladin,
the
evergreen
Arabian
Nights
story
in
a
big
Bollywood
format
which
has
recently
gone
on
floors.
With
Aladin,
Eros
also
makes
a
foray
into
visual
effects
with
their
recently
launched
EyeQube
Studios
handling
the
same
for
the
film.
Eros
International
in
association
with
Sujoy
Ghosh"s
production
company
Boundscript
is
producing
the
hi-end
special
effects
film,
which
stars
Amitabh
Bachchan,
Sanjay
Dutt
and
Riteish
Deshmukh
and
will
introduce
Jackie
Fernandez
opposite
Riteish.
“We
are
extremely
excited
about
producing
Aladin
which
promises
to
be
a
visual
extravaganza
and
will
take
visual
effects
in
Indian
cinema
to
new
heights.
We
will
be
leveraging
our
strength
into
new
areas
by
using
the
most
talented
expertise
in
the
special
effects
arena
through
EyeQube,
our
recently
launched
visual
effects
company",
says
Sunil
Lulla,
President,
Eros
International,
India.
“We
have
chosen
the
toughest
audience
for
our
film
–
kids
who
are
exposed
to
the
best
of
the
best
today
with
the
Harry
Potters,
Lord
of
the
Rings
etc,
hence
their
benchmark
is
higher.
With
Aladin,
we
want
to
present
a
visual
delight
and
a
film
with
definite
positioning
for
children,
in
sync
with
Hollywood
summer
blockbusters.
Through
Eros" global
positioning,
we
hope
to
present
the
film
on
a
worldwide
platform
at
par
with
the
other
leading
state-of-the-art
visual
effects
films",
says
director
Sujoy
Ghosh.
“We
are
approaching
Aladin
with
the
same
proven
methods
employed
on
large-scale
Hollywood
productions.
We
have
designed
the
look
and
feel
of
the
show
prior
to
filming
and
also
been
involved
with
the
production
design
to
help
weave
in
our
effects
more
naturally.
Basically,
this
film
will
really
surprise
people,
it
will
open
their
eyes
to
a
new
kind
of
Indian
film,
the
visual
effects
for
this
production
are
well
thought
out
and
will
amaze
the
audience"
says
Charles
Darby,
Creative
Director
of
EyeQube&Senior
Visual
Effects
Supervisor.
As
part
of
its
360
degrees
presence
strategy,
Eros
International
recently
announced
the
launch
of
EyeQube,
a
visual
effects
company
that
is
headed
by
international
talent
Charles
Darby,
the
man
behind
the
remarkable
visual
effects
of
several
Hollywood
blockbusters
like
Titanic,
Harry
Potter&The
Prisoner
of
Azkaban,
The
Matrix,
Crouching
Tiger
Hidden
Dragon
etc.
EyeQube
will
create
specific
teams
to
handle
individual
film
projects
and
exclusively
handle
top-end
visual
effects
for
Aladin.
Aladin
has
just
wrapped
its
Rajasthan
schedule
and
the
second
schedule
is
presently
being
shot
in
Mumbai
at
Filmcity&Mehboob
Studios.
The
film
is
aiming
for
a
2008
release.
Aladin
comes
as
part
of
a
five-film
deal
between
Eros
International
and
Boundscript.
All
five
films
will
be
high-end
visual
effects
driven
and
each
film
will
be
aimed
at
raising
the
visual
effects
benchmark.
Story first published: Wednesday, December 5, 2007, 18:57 [IST]