Mumbai,
2007:
Eros
International
Plc,
the
leading
integrated
company
within
the
Indian
media
and
entertainment
sector,
announced
its
foray
into
visual
effects
in
association
with
leading
international
talent,
Charles
Darby.
The
new
venture
will
be
called
EyeQube
Studios
Private
Limited.
EyeQube
is
positioned
to
be
India"s
first
company
that"s
built
from
the
ground-up
for
film
effects
supported
by
world-class
training
from
renowned
international
experts
in
the
field.
Charles
Darby
is
one
of
the
pioneers
of
digital
matte
paintings
and
has
been
associated
with
more
than
45
films
in
the
last
13
years.
Darby"s
work
includes
Academy
and
BAFTA
award-winning
work
on
films
such
as
Titanic,
The
Matrix,
Crouching
Tiger
Hidden
Dragon,
The
Fifth
Element
and
Minority
Report.
His
most
recent
work
includes
Girl
with
a
Pearl
Earring,
Harry
Potter
and
the
Prisoner
of
Azkaban
and
I
Robot.
He
won
an
Emmy
in
2006
for
his
art
direction
and
VFX
designs
for
HBO"S
“Rome".
High-profile
'Rome" is
the
most
expensive
television
show
in
history,
costing
almost
$100
million.
The
other
television
series
Darby
was
involved
with,
“Dune",
also
won
an
Emmy
for
best
VFX.
EyeQube
will
provide
the
most
cutting
edge
visual
effects
platform
for
Indian
filmmakers.
The
company
will
employ
some
of
the
finest
supervisors
and
artists
to
run
“master
classes"
in
individual
departments
and
will
bring
in
trainers
who
are,
amongst
others,
ex-WETA,
ILM
and
MPC
staff.
EyeQube
will
provide
artists
a
canvas
to
explore
their
creativity,
which
will
be
a
huge
paradigm
shift
from
removing
wires
and
other
mechanical
jobs
that
seem
to
plague
the
Indian
visual
effects
industry
in
the
present.
EyeQube
will
provide
freedom
to
all
those
people
within
the
industry
who
have
thus
far
been
afraid
of
'imagining".
EyeQube
will
cater
to
the
top-end
visual
effects
work
in
the
industry
and
internationally.
It
will
exclusively
handle
visual
effects
for
all
of
Eros
International"s
home
productions
and
co-productions.
The
company
has
already
commenced
work
on
Eros
International"s
much
awaited
films
Aladin
and
Drona
and
has
several
other
films
in
the
pipeline.
EyeQube
Studios
has
kicked
off
a
massive
recruitment
drive
within
India
to
find
the
brightest
and
the
best
to
be
the
founding
core
team.
Commenting
on
the
occasion
Sunil
Lulla,
President
India,
Eros
International
said,
“Eros
is
immensely
proud
to
announce
our
foray
into
the
world
of
Visual
Effects
and
who
better
than
Charles
Darby
to
lead
us
from
the
front.
EyeQube
will
help
raise
the
bar
of
Indian
visual
effects
and
catapult
our
industry
to
international
standards.
Our
artistes
deserve
better,
our
filmmakers
deserve
better
and
above
all
our
audiences
deserve
better.
EyeQube
will
produce
not
only
Indian
films
with
visual
effects
never
seen
before,
but
also
be
selectively
involved
with
a
few
prestigious
international
projects.
This
is
our
chance
to
build
something
special
for
the
Indian
film
industry"
Charles
Darby,
Creative
Director,
EyeQube
Studios
Pvt.
Ltd.
Said,
“India
has
talent,
drive,
passion
and
ambition.
What
it
lacked
was
infrastructure
and
exposure
to
the
right
opportunity,
which
Eros
is
bringing
to
the
table.
In
a
backdrop
where
there
is
still
a
large
amount
of
confusion
as
to
the
difference
between
Animation
and
Visual
Effects,
EyeQube
will
be
something
like
Hollywood
in
a
Box
to
the
Indian
filmmakers.
Our
collective
strengths
will
allow
us
to
channelize
the
talent
within
India
into
a
very
special
facility
that
focuses
on
quality
rather
than
quantity
and
sets
exemplary
standards
in
their
work.
Every
image
we
create
will
speak
volumes
about
our
company.
They
will
make
clear
our
innovation,
our
attention
to
detail,
our
whole
company
ethos.
Each
image
will
be
a
statement
of
our
creativity.
We
intend
to
change
not
just
visual
effects
in
India
but
to
form
a
company
that
alters
the
way
large
films
are
produced
in
India,
bringing
a
creative
system
in
place
more
reminiscent
to
Hollywood."